Science

Would You Drink Water Made From Sewage?

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Credits (and Twitter handles):
Script Writer: David Goldenberg (@dgoldenberg)
Script Editor: Emily Elert (@eelert)
Video Illustrator: Omkar Bhagat (@TheCuriousEnggr)
Video Director: Emily Elert (@eelert)
Video Narrator: Henry Reich (@MinutePhysics)
With Contributions From: Alex Reich, Kate Yoshida, Ever Salazar, Peter Reich and Rachel Becker
Music by: Nathaniel Schroeder: http://www.soundcloud.com/drschroeder

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If you liked this week’s video, we think you might also like these things:
Disgust Sensitivity Quiz: https://www.helloquizzy.com/tests/the-disgust-sensitivity-test

FYI: We try to leave jargon out of our videos, but if you want to learn more about this topic, here are some handy keywords to get your googling started:
– Disgust: A feeling of revulsion at something unpleasant
– Emotion: A mental state that arises spontaneously.
– Pathogen: A tiny living organism that can cause disease.
– Reverse Osmosis: A way to purify water by pushing it through a semipermeable membrane.
– Toilet-to-tap: A framing device used by recycled water opponents to cause people to think of sewage.
– NEWater: The brand name given to recycled water in Singapore.
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Image Credits:

Chocolate brownie – Wikimedia User m
https://commons.wikimedia.org/wiki/File:Chocolatebrownie.JPG

Soup Cream – pixabay user wowwandee (Public Domain)
https://pixabay.com/en/cream-soup-food-vegetable-pumpkin-1285948/

Bed pan – Wikimedia user Michaelwalk (Public Domain)
https://commons.wikimedia.org/wiki/File:Image-Oval-steel.jpg

Glass of Juice – Stiftelsen Elektronikkbransjen
SJ-150W_SJ-150A_comparisent_Wilfa

Cockroach – Gary Alpert
https://commons.wikimedia.org/wiki/File:American-cockroach.jpg

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References:

Rozin, P., Haddad, B., Nemeroff, C., Solvic, P. (2015). Psychological aspects of the rejection of recycled water: Contamination, purification and disgust. Judgement and Decision Making, 10-1(50-63). Retrieved from http://journal.sjdm.org/14/14117a/jdm14117a.pdf

Schwartz, J. (2015). Water Flowing From Toilet to Tap May Be Hard to Swallow. New York Times, D1. Retrieved from: http://www.nytimes.com/2015/05/12/science/recycled-drinking-water-getting-past-the-yuck-factor.html?_r=0

Haddad, B. (2012). The Psychology of Water Reclamation and Reuse: Survey Findings and Research Roadmap. U.S. Case Studies, D22-D23. Retrieved from http://www.reclaimedwater.net/data/files/153.pdf

Nemeroff, C. (2016). Personal Communication.

Gallagher, D.. (2016). Personal Communication.

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